Parkinson's Law for Production Speed

Aman Manazir

4 days ago, I made a mistake. I was looking into Google’s Domain hosting services to see if I could move to them; this would allow me to use Google Drive and other services on emails.

The good news was that Google accepted us with open arms.

The bad news was that my old provider, BlueHost, decided that we didn’t need our website anymore and voided it. That’s right: because I didn’t make any backups or check with BlueHost beforehand, I accidentally deleted

This came as a huge shock. In the moments after realizing what had happened, I frantically began looking up BlueHost’s customer service line and dialing their number. But then, as the phone line was ringing, I realized something.

This was a blessing.

I hung up, set down my phone, and got to work.

I had anyway planned on switching to Webflow, a fancy new company which would provide a much cleaner interface, faster load times, and would drastically reduce the effort it would take to post new content.

I originally intended to spend a month tinkering and perfecting my designs, until I would host a grand unveiling of Manazir 2.0 in late August.

Instead of 4 weeks, I now had 4 days to rebuild my website before this email went out.

There's this concept called Parkinson's Law. According to Tim Ferriss, "Parkinson’s Law dictates that a task will swell in (perceived) importance and complexity in relation to the time allotted for its completion." Basically, if we have a deadline, we will produce essentially the same amount of output in a much smaller time period.

This is how masters students have the ability to write their entire dissertation in a week when they can't do it in the many months prior.

Because of Parkinson's Law, I was able to put my head down and rebuild from scratch in half a week. I was forced to skip all the bells and whistles I would normally be preoccupied with and to focus only on the essentials; this alone cut my production time in half, if not more.

Use Parkinson's Law to your advantage, and assign yourself absurdly short deadlines when completing pieces of large projects.

Trust me, you'll find yourself producing more than you previously knew was even possible.

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